808 Hoodies, Tees & Beanies
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Frequently Asked Questions
It refers to the Roland TR-808 Rhythm Composer, a drum machine Roland sold from 1980 to 1983. Its kick is a tuned analog boom with a long decay that works like a bass note, and that sound became the foundation of electro, Miami bass, Southern hip-hop and trap. Producers now call almost any long sub-bass kick an 808, whatever tool it comes from.
Because the sound is the job. An 808 that knocks without turning to mud takes tuning, saturation and arrangement judgement, so the number works as shorthand for the people behind the board. A small 808 on a chest reads as gear talk to other producers and as a clean graphic to everyone else. That double reading is what this collection is built on.
Three of them. The 808 Embroidered Hoodie comes in Black, Navy, Green, Gray and White, and the 808 Embroidered Tee in Black, Navy, White and Beige; both carry a small 808 stitched in white over a red, yellow, green and blue drop on the chest. The 808 Sound Beanie is a black cuffed knit with the same digits embroidered small.
No. Six pieces are built around the 808 itself: the two embroidered pieces, the Sorcerer hoodie and tee, the Heartbeat tee and the 808 Sound Beanie. The rest come from the same drum-machine culture: MPC Fingers and Pad Banger for the pad players, a Boombox tee, and the Beatmaker beanie. One machine, plus its extended family.
Most apparel here runs S to 2XL. The 808 Embroidered Tee is the wide one: XS to 5XL in Black, Navy and White, and XS to 2XL in Beige. The 808 Sorcerer Tee also starts at XS. Both beanies are one size, with a cuff you can roll to fit.
Shipping is free on every order, with no minimum, to all 38 countries we serve, and most orders arrive in 4 to 14 days, depending on your location. You get tracking by email as soon as your order ships. Returns run 14 days, unworn and unwashed, with free return shipping in the US. Start from our contact page and we refund your original payment method.
Roland released the TR-808 Rhythm Composer in 1980 and the market shrugged. Its drums came from analog circuits rather than recordings, so nothing about it sounded like a live drummer, and production ended within a few years. What survived was the kick: a tuned boom with a long decay that behaves like a bass note. That boom carried electro, Miami bass, Southern rap and trap, and it still anchors the low end of modern rap and pop. When a producer wears the number, that is the machine they mean.
THE 808 PIECES
There are two routes into the same three digits. The quiet route is embroidery: a small 808 stitched in white over a red, yellow, green and blue drop on the chest of a hoodie that comes in five colourways, or on a combed-cotton tee. The loud route is the 808 Sorcerer pair, hoodie and tee, a green-on-black graphic of a gas-masked producer working a keyboard like the low end is something you summon. Between them sit 808 Is My Heartbeat, a white 808 wordmark with a red pulse line running through it, and the 808 Sound beanie, a black cuffed knit with the same digits stitched small.
THE COMPANY IT KEEPS
A few designs from the wider drum-machine culture round out the grid: MPC Fingers and Pad Banger for anyone whose drums start on sixteen pads, a Boombox tee for the speakers that carried this kick around the block, and the Beatmaker beanie. Not every graphic here reads 808. Every one of them answers to it.
THE PRACTICAL PART
Tees are $34.99, hoodies $49.99 and beanies $29.99. Most pieces run S to 2XL; the embroidered 808 tee goes up to 5XL in Black, Navy and White, and both beanies are one size. Shipping is free worldwide with no minimum, and every order arrives in 4 to 14 days, depending on your location. Returns run 14 days, unworn and unwashed.
For the rest of the studio wardrobe, browse hip hop hoodies or music producer tees.
Fast Delivery
Most orders arrive in 4 to 14 days, depending on your location. Made to order.
14-DAY RETURNS
Return apparel within 14 days, unworn and unwashed. Free U.S. return shipping.